BRANDING & PACKAGING
Flexible
Existe una gran confusión entre lo que es tener una marca y ser una marca, el branding va más allá de imagen corporativa, va de construir personalidad, narrativa y conexión. De una manera práctica entenderemos los conceptos que tenemos que tener claros para a partir de ahí construir marcas relevantes, marcas que importen porque aportan. Sólo las marcas que tienen un propósito claro y no solo un posicionamiento definido permanecen. El objetivo de la jornada es ser capaces de entender la dinámica de las marcas y cómo proyectarlas. Conseguir encontrar el foco de las marcas y el valor añadido que aportan al mercado. Conceptos de branding: Propósito de marca, plataforma, assets...
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Ricardo Moreno Rodríguez
Ricardo Moreno Rodríguez
Logroño, EspañaStrategy/Marketing/Business/Branding Development guy | Founder of @tsmgo_es | Helping entrepreneurs set up their companies | Spend my nights dreaming of change the world ------------------ Ricardo’s 20-year-plus career has included time spent at some of the most respected companies in Spain: wineries, laboratories, food, graphics, franchising, health.., he is a frequent speaker at branding & marketing conferences like INFARMA, Packaging Innovations, FENAVIN, Expoalimentaria Perú,... and enjoys mentoring and guest-lecturing. ------------------ Whit a holistic approach to the market his expertise allow to anticipate trends and next movement... Ver más
Strategy/Marketing/Business/Branding Development guy | Founder of @tsmgo_es | Helping entrepreneurs set up their companies | Spend my nights dreaming of change the world
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Ricardo’s 20-year-plus career has included time spent at some of the most respected companies in Spain: wineries, laboratories, food, graphics, franchising, health.., he is a frequent speaker at branding & marketing conferences like INFARMA, Packaging Innovations, FENAVIN, Expoalimentaria Perú,... and enjoys mentoring and guest-lecturing.
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Whit a holistic approach to the market his expertise allow to anticipate trends and next movements in detailed way.
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